A New Mantra...

And it works for just about any endeavor.

1. Shoot what you love.
2. Pimp that work.
3. Repeat.

-Chase Jarvis

So "shoot" could also be:
-write what you love
-create what you love
-craft what you love
-draw/paint/design what you love

In essence, DO what you love.

Chase's blog post on the topic was about stop trying to get everyone to like your work.

WORD.